Branding & Strategy: Rat Attack Resale

In June of 2023, I co-founded a vintage upcycling business with my business partner, Danielle Urban in efforts to keep more garments out of landfills, cultivate a culture of sustainability in fashion, and explore our passion for fashion and apparel. Aside from sourcing, mending, and upcycling vintage apparel, I was tasked with building a brand identity from the ground up. All Rat Attack assets, from logo design, brand story and tone, fonts, and social media presence are designed and implemented by me.